What has not changed however, is that the Chinese market is still stratified and diverse. Even on its worst days the Chinese market is dynamic and consumers love choice. They love choice to an extent that, I think, can baffle foreigners. Any brand worth its salt must be prepared to provide a list of minute details about its products, as well as the price plans and options, or face anonymity. My friend, a self-made successful businessman, without batting an eye, told me he would only ever buy Apple's iPhone because he is, well, successful.
All of his employees only have iPhones as well, he stressed. Read more: Huawei aiming to be biggest smartphone brand by But go to any shopping mall in downtown Shanghai and there are Huawei and Samsung booths aimed at the middle class. Beijing, the capital, is also a battleground. In the streets of Zhuhai, big neon signs of Oppo and Vivo light the streets. And inside the city's various malls, there are so many phone brands that I have never heard of. The word China can be deceptive. It denotes one country, but it has nearly 1. Besides the different dialects, there are subtle provincial politics that I am not going to even pretend to understand.
And the Honor brand is very much a product of this. To be honest, I have never really been impressed with any one Honor phone. What has impressed me, however, is the diversified mind-set behind the brand. Honor brand's offerings are competent and price-competitive, designed to gain market share in a saturated market. The Chinese brand now has its eyes squarely in Europe.
What Huawei has done successfully is harness that diversified mindset through exporting Honor globally, since It's not the only Chinese company to do so, of course. While global titans Apple and Samsung failed to catch onto these changes, or couldn't because of their legacy premium brand images, Huawei certainly did. It dropped the "Huawei" from Honor. Huawei didn't invent the wheel on brand strategy, but for smartphones, I think the company has executed its strategy the best.
There is a clear distinction between Huawei and Honor in terms of product identity, one is high-end and the other low-end.
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The company also overlaid different narratives for each brand. Huawei is the best of the best and Honor is for digital natives, millennials, and all of that trendy stuff. Up until now, at least in China and Southeast Asia, this has been very successful.
A dual brand strategy can backfire so there was risk on Huawei's part. In comparison, a company not doing the best job of managing its brand is LG's mobile business. For some hard-to-grasp reasons, the South Korean electronics-maker split its flagship into the G brand and V brand. It also decided to make the name of its phones more complicated by adding "ThinQ", which I still get confused about when I am forced to read it. This kind of risk also makes Apple and Samsung avoid dropping iPhone and Galaxy even for their low-ends to this day.
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Hungary - Magyar Nyelv. Poland - Polski. United Kingdom - English. Italy - Italiano. Sweden - Svenska. Pakistan - English. But as a whole, no other phone can match the iPhone 11 Pro in power, capability and size. The iPhone 11 Pro is the smaller phone to buy and the best running iOS. You want the best smaller phone, or simply the best Apple phone, then the iPhone 11 Pro is fantastic, but comes at a considerable cost. Full review: iPhone 11 Pro review: the best small phone available. The 6. You should get about three years of software support from release from Samsung, although the company is usually slower than Google and OnePlus to deliver big Android version updates.
The rear triple camera is good allowing you to zoom from 0. The selfie camera pokes straight though the screen and is one of the better ones on the market. Performance is good but battery life is a bit weak, lasting a day of usage but not much more. The ultrasonic fingerprint sensor mounted under the display has proved to be a bit slow and finickity over time, which can be annoying.
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A big screen Android experience in a relatively small phone is the main selling point, but the good camera, performance and looks help too. Buy if: you want a good balance of screen and phone size without breaking the bank. Full review: Samsung Galaxy S10 review: the sweet spot. The best camera on a phone is the Huawei P30 Pro by some margin. The 20MP 0. A 3D depth-sensing time-of-flight sensor rounds out the modules on the back. Remarkable levels of zoom aside, the P30 Pro also has low-light performance that instantly turns night into day without having to wait for a couple of seconds of capture.
The rest of the phone is excellent, too, with stunning colour options. The large 6. The curved edges keep the width of the phone to a narrow Plus the battery charges super fast and has wireless charging and power sharing. Huawei is still facing sanctions from the US as part of the US-China trade war , which makes its future uncertain. The camera is game-changing in meaningful, not gimmick-filled ways, while the rest of the phone is excellent. Full review: Huawei P30 Pro review: game-changing camera, stellar battery life.
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Pound for pound the OnePlus 7T offers the best performance, design and experience than any other smartphone. New for the 7T is a 90Hz refresh rate, which like its bigger sibling the 7T Pro , makes even the mundane silky smooth. It also lasts a good 31 hours on a charge, and its OxygenOS 10 Android software is fast and slick. OnePlus guarantees two years of software updates and an additional year of bi-monthly security updates from the release date of the phone too.
It even has the fastest and best in-display fingerprint scanner currently available, which is as good as the best dedicated capacitive sensors, good haptics and dual-sim support for having two mobile phone network connections at the same time. A great 90Hz screen, excellent software and the best performance, in-display fingerprint scanner and a good camera mean you have to spend significantly more to get a better phone than this.
Full review: OnePlus 7T review: the new cut-price flagship king. Smartphones are rated by screen size measured on the diagonal in inches. The bigger the number the larger the phone, but different phones use different ratios of height to width. How easy it is to handle comes down to the width of the phone and its weight. The narrower and lighter it is, the easier it is to hold in one hand and the less likely you are to drop it. What is commonly called the processor in a phone is actually a system-on-a-chip combining the processor, graphics and other essential systems into one.
Generally the newer the processor the more powerful and battery efficient it will be. Samsung, Huawei and Apple make their own, while Qualcomm is the largest supplier to other brands at the high end, with its Snapdragon 8-series range at the top. The RAM memory is where your apps and processes are stored when in use, so the you more your phone has the better, up to a point.