Mary Ma , Lenovo's chief financial officer from to , was in charge of investor relations. Under her leadership, Lenovo successfully integrated Western-style accountability into its corporate culture. Lenovo's emphasis on transparency earned it a reputation for the best corporate governance among mainland Chinese firms. All major issues regarding its board, management, major share transfers, and mergers and acquisitions were fairly and accurately reported. While Hong Kong-listed firms were only required to issue financial reports twice per year, Lenovo followed the international norm of issuing quarterly reports.
Lenovo created an audit committee and a compensation committee with non-management directors. The company started roadshows twice per year to meet institutional investors. Ma organized the first-ever investor relations conference held in Mainland China. Liu and Ma co-hosted the conference and both gave speeches on corporate governance. Lenovo's new logo, created by Saatchi, New York, can be changed by its advertising agencies and sales partners, within restrictions, to fit the context.
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It has a lounging "e" and is surrounded by a box that can be changed to use a relevant scene, solid color, or photograph. Lenovo's Chief Marketing Officer David Roman said, "When we first started looking at it, it wasn't about just a change in typography or the look of the logo. We asked 'If we really are a net-driven, customer-centric company, what should the logo look like?
The bonds will be sold in Hong Kong with coupon ranging from 4. This is only the second sale of bonds in Lenovo's history. Financial commentators noted that Lenovo was paying a premium to list the bonds in yuan given relatively low costs for borrowing in American dollars. The Tianxi computer was designed to make it easy for inexperienced Chinese consumers to use computers and access the Internet. One of its most important features was a button that instantly connected users to the Internet and opened the Web browser. It was co-branded with China Telecom and it was bundled with one year of Internet service.
The Tianxi was released in It was the result of two years of research and development. It had a pastel-colored, shell-shaped case and a seven-port USB hub under its screen. As of , the Tianxi was the best-selling computer in Chinese history. It sold more than 1,, units in alone. Lenovo works to integrate the management of each newly acquired company into its larger culture. Lenovo has a dedicated mergers and acquisitions team that tracks the progress of these integrations.
Lenovo has an annual meeting where the management of newly acquired companies meets with its top executives. In these meetings, held in English, Lenovo explains its global strategy and how new executives fit into its plans. Lenovo acquired IBM 's personal computer business in , including the ThinkPad laptop and tablet lines. This acquisition made Lenovo the third-largest computer maker worldwide by volume. We got the ThinkPad brand, IBM's more advanced PC manufacturing technology and the company's international resources, such as its global sales channels and operation teams.
These three elements have shored up our sales revenue in the past several years. IBM acquired an The deal has been already approved by Europe, China and the United States. After closing, Lenovo said that its goal was to become the world's largest maker of servers.
Lenovo also announced plans to start integrating IBM's workforce. Lenovo said that it has no immediate intent to cut jobs. Lenovo said that its x86 servers will be available to all its channel partners. Lenovo plans to cut prices on x86 products in order to gain market share. Lenovo's acquisition of IBM is arguably one of the greatest case studies on merging massive international enterprises. Though this acquisition in ultimately resulted in success, the integration of the businesses had a difficult and challenging beginning.
Lenovo had employees from different cultures, different backgrounds, and different languages.
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At the end of its first two years, Lenovo Group had met many of its original challenges, including integrating two disparate cultures in the newly formed company, maintaining the Think brand image for quality and innovation, and improving supply chain and manufacturing efficiencies. By , Lenovo grew into the world's number 1 PC maker, number 3 smartphone manufacturer and number 3 in the production of tablet computers.
As of , LeGarden had more than 1, programs available for the LePhone. At the same time, LeGarden counted 2, individual developers and developer companies as members. Lenovo entered the smartphone market in and quickly became the largest vendor of smartphones in Mainland China. Lenovo passed Apple to become the No. The companies said in a statement that they would establish a new company called Lenovo NEC Holdings, to be registered in the Netherlands.
Lenovo has a five-year option to expand its stake in the joint venture. This joint venture was intended to boost Lenovo's worldwide sales by expanding its presence in Japan, a key market for personal computers. NEC spun off its personal computer business into the joint venture. Lenovo and NEC also agreed to explore cooperating in other areas such as servers and tablet computers.
Roderick Lappin, chairman of the Lenovo—NEC joint venture, told the press that the two companies will expand their co-operation to include the development of tablet computers. These included over 3, patent families in countries around the world. The purchase included standards-essential patents for 3G and LTE cellular technologies and other patents related to smartphones and tablets.
In June , Lenovo announced that it planned to acquire control of Medion , a German electronics manufacturing company. Lenovo said the acquisition would double its share of the German computer market, making it the third-largest vendor by sales after Acer and Hewlett-Packard. The deal, which closed in the third quarter of the same year, was the first in which a Chinese company acquired a well-known German company. Gerd Brachmann, chairman of Medion, agreed to sell two-thirds of his 60 percent stake in the company. He will be paid in cash for 80 percent of the shares and will receive 20 percent in Lenovo stock.
That would give him about one percent of Lenovo. An additional payment of million reals was made dependent upon performance benchmarks. Lenovo cited their desire to take advantage of increased sales due to the World Cup that would be hosted by Brazil and the Summer Olympics and CCE's reputation for quality.
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In September , Lenovo agreed to acquire the United States-based software company Stoneware, in its first software acquisition. The transaction was expected to close by the end of ; no financial details have been disclosed. More specifically, Stoneware was acquired to further Lenovo's efforts to improve and expand its cloud-computing services. For the two years prior to its acquisition, Stoneware partnered with Lenovo to sell its software.
During this period Stoneware's sales doubled. Stoneware was founded in As of September , Stoneware is based in Carmel, Indiana and has 67 employees. In September Lenovo and NetApp announced about strategic partnership and joint venture in China. LenovoEMC's products were formerly offered under the Iomega brand name. As of , lenovoemc. As of February , Google owns about 5. Lenovo also got the future Motorola Mobility product roadmap. Lenovo has stated that Motorola was purchased in large part due to its long-standing relationships with cellular network operators in the United States and the United Kingdom.
Lenovo previously had difficulty breaking into the United Kingdom due to the high proportion of customers who sign contracts and receive phones from carriers. A Lenovo executive said, "There are lots of reasons why we bought Motorola but primarily because it has a history of distribution in the UK. Motorola has long and established relationships with routes to market in North America and the UK , where people are tied to their network operator. Lenovo received approval from the European Union for its acquisition of Motorola in June In a statement the European Union said, "The Commission concluded that the proposed acquisition would not raise competition concerns in relation to smart mobile devices smartphones and tablets , given the limited market position of the parties and the presence of other strong suppliers in the market.
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The acquisition was completed on 30 October Motorola Mobility will remain headquartered in Chicago, and continue to use the Motorola brand, but Liu Jun, president of Lenovo's mobile device business, became the company's leader. In , Lenovo became the world's largest provider for the TOP supercomputers. It can also imply creativity. In , Yang Yuanqing decided to abandon the Legend brand name to expand internationally.
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In April , the company publicly announced its new name, "Lenovo", with an advertising campaign including huge billboards and primetime television ads. Lenovo spent 18 million RMB on an eight-week television advertising campaign. The billboards showed the Lenovo logo against blue sky with copy that read, "Transcendence depends on how you think.
The ThinkPad is a line of business oriented laptop computers known for their boxy black design, modeled after a traditional Japanese lunchbox. The ThinkPad has been used in space and were the only laptops certified for use on the International Space Station. The ThinkCentre is a line of business-oriented desktop computers which was introduced in by IBM and since has been produced and sold by Lenovo since Similar to the ThinkPad line of computers, there have been budget lines of ThinkCentre branded computers in the past.