Note : You would need a personal Facebook account before you can signup for a business manager account. Step-2 : Use your business manager account to create a new ad account. You can also use business manager to request access to any existing ad account like the one which belongs to your client or to claim your ad account i. Note : The URL of your Facebook business manager settings page from where you can: add, request or create a new advert account will look something like the one below:.
Creating and installing your first Facebook Pixel
Step-4 : From your Facebook Business manager Home page , navigate to the ad account for which you want to set up the pixel tracking:. Note 2 : Each Advert account represents one website. Note 3 : Each advert account has got its own unique pixel code. The pixel id makes a Facebook default pixel code unique. You will now see another dialog box:. Note 2 : In order to copy the Facebook pixel code, h over your mouse over the Facebook pixel code and then click on it. You will then see the following window for a brief moment which confirms that the pixel code has been copied:.
Step : Modify the copied Facebook pixel code in such a way that it fires only when the following condition is true:. Here the highlighted code in bold text is the additional code added to the Facebook default pixel code. Without this code, Google Tag Manager, most likely, going to inflate your Facebook pixel data. Step : Set the tag to fire on all pages of your website:. Step : Save your new tag and then preview it to see whether it fires on all of your web pages.
We are going to use this modified event code in GTM. Step : Test whether this tag fire correctly. If it does then publish the container. This add-on is used to validate various Facebook pixel events. Once this add-on is enabled, it will appear as a button at the top right-hand side of your chrome browser window.
If this add-on does not find any Facebook pixel on a web page, it will appear in gray color:. However, if this add-on does find Facebook pixel s on a web page, it will appear in dark blue color with a little green box which shows the number of Facebook pixels found on a web page:.
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