Not only that, but Facebook has also admitted that this data could be used for ad targeting, saying:.
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Other general usage data, such as aggregate usage of apps, etc. Ads are obviously where Facebook makes its money, though it's not clear whether Facebook's original claim — that it would not collect data from Portal users — was a simple mistake by its communications team, or something less innocent.
But thankfully, there are ways to limit that, as this June Business Insider video explains. What you need to do on your phone is head to the Privacy or Ads menu of the Settings app and limit ad tracking, or opt out of it completely.
This works on iPhone and Android. Not all websites or services honor the request, but Facebook does.
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At least, it says it does. Repeat the procedure on all the computers you might use at home or work to limit what Facebook, and others, can learn about you.
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Obviously, Facebook is not the only company tracking your activity online. So why is Mozilla focusing its attention on Facebook alone? As Nick Nguyen, VP of Firefox product writes in a blog post , a lot can be inferred about you from the websites you visit.
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That information becomes exponentially more revealing when it's combined with your social media activity. As Nguyen notes, the Facebook Container would not have prevented Cambridge Analytica from gaining access to personal data on 50 million or more Facebook users. Still, it seems sensible to limit Facebook's privacy intrusions whenever you can.
Besides, Firefox isn't singling Facebook out. Its Multi-Account Containers allow you to build virtual walls around different parts of your life so that, for example, if you're at a website you'd prefer your employer not to know about, you don't have to open a separate browser to check your work email account. There's something in it for Firefox, too, of course.